Driven by the urge to slow down the fast-paced world of fashion and lifestyle, we sought to create something deeply connected to the environment. Our journey began with a desire to work with surfaces that challenge us—surfaces with imperfections and flaws that most overlook.

 

This led us to discover stained and flawed fabrics, materials that are often discarded and excluded from the production cycle. Instead of seeing waste, we saw potential. Each piece became a canvas for our creativity, where painting and transforming these fabrics allowed a part of us to flow into every creation.

 

The idea took shape when I connected with Saanya, who had studied sustainable fashion and textiles. Her insights validated the concept and strengthened our vision. Soon after, Jaini, with expertise in business strategy, joined us to bring the idea to life. 

Together, we began building a brand that embraces imperfections, crafting wearable art that tells a story of sustainability and creativity.

 

Jodavo with us in this meaningful journey of slowing down, embracing flaws, and creating a more thoughtful world of fashion and lifestyle.